Spotify’s New AI DJ
Spotify has joined in the AI race, showcasing their new AI DJ that curates a select amount of music with an “AI-powered spoken commentary” that will speak to you about the songs or artists you like. Still in beta testing, there’s hope that this new feature will help turn Spotify, from an active experience of having to find music and playlist and set your lineups, into a passive listening experience where people can enjoy the music and have a sort of curator selecting the music of the current moment. It will look through what you're listening to, what other songs fit those characteristics, look back at your old listens, etc. and help create your theme music for the day. All in an effort to help listeners spend more time listening to music, and not fumbling with their phones. I mentioned the “spoken commentary” and that’s the piece I find rather interesting. Spotify is confident that this AI vocal aspect will be just as revolutionizing as the possibilities of AI curation. Being able to hear a “stunningly realistic voice” when talking about your favorite artists could help the average, everyday listener trust the AI’s curation but then attach that trust to the voice
Spotify has always been pushing to make the most personalized music streaming service. Customized playlists, Year End Wrap-Ups, and a multitude of features, but this is different. AI is taking the business world by storm, and it’s really going to create some interesting new conversations surrounding the creative community and Artificial Intelligence, how those work with Big Business, and what that means for the general public and its future.
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